When designing a website for your business, it’s easy to fall into the trap of focusing solely on yourself and your achievements. However, if you want your website to be successful and attract potential clients, you need to shift your focus to your viewers and their needs.
Your website is not about you. It’s about the viewer and how you can solve their problems. When someone lands on your website, they want to know how you can help them, not how great you are. That’s why it’s important to address their issues and pain points right from the start.
One effective way to do this is by writing in 2nd person language. This means using “you” instead of “I” to make the viewer feel like you’re speaking directly to them. By doing this, you create a connection with your audience and make them feel like you understand their needs and can offer solutions.
It’s also important to use plain language that anyone can understand. This doesn’t mean dumbing down your content, but rather using clear and concise language that doesn’t require a dictionary to understand. In fact, it’s often recommended to write at a 5th-grade reading level. While this may seem unprofessional, it actually helps you connect with your audience on a deeper level and ensures that your message is clear and easily digestible.
Another benefit of focusing on your viewer is that it allows you to tailor your content to their specific needs. By understanding their pain points and challenges, you can create content that directly addresses those issues and positions you as the solution. This not only helps you attract potential clients but also builds trust and credibility with your audience.
In summary, when designing your website, remember that it’s not about you. Focus on your viewer and their needs, address their pain points, and use plain language to create a connection. By doing so, you’ll not only attract potential clients but also build a strong and loyal following.